Tiger, Tiger, Tiger...

I get it. Tiger Woods is sorry. He's sorry he can't navigate his own driveway. He's sorry he got caught cheating on his wife with a dozen or so women. He's sorry he makes oodles of money so he can disappear for months and still be the richest person in entertainment. At this point he doesn't need golf or his sponsors nearly as much as they need him. And believe it, Tiger is well aware of that. Last Friday's press conference was solely scheduled to serve a purpose, which was to "apologize" to everyone with a blank, emotionless gaze into the camera. He said what he needed to say. Tiger admitted that he "was unfaithful...had affairs...cheated" and is the only person to blame. Oh really Tiger? We've all been saying that since November, and it took you until the middle of February to come out and say anything.

Sure, he wrote something on his website stating he has had "transgressions" and that was written by some publicist, for sure. But neither that nor this press conference is nearly enough. When you become the face of a sport, and in almost all cases transcend that sport, a certain amount of responsibility falls on your shoulders. When you agree to be a spokesperson for national brands, you agree to conduct yourself in a certain manner. While Tiger has every right to tell the media to stay away from his wife Elin and his children, the media has to responsibility to back down from Tiger. Many of them have jobs solely because Tiger has made golf relevant again. Tiger needs to come out, answer questions, and be a man. Organizing some mockery of a press conference, which by the way, the Golf Writers Association of America needs props for boycotting, or going on 60 Minutes to talk to Barbara Walters isn't nearly enough.

If he wants to be one of the faces of our society, he needs to come out and face our society. Tiger isn't done facing the music just yet.